Alwaha Hygiene

Alwaha Hygiene

WordPress DevelopmentWebsite MaintenanceSEO Optimization

Project Details

Date:2021 - Present
Client:Alwaha Hygiene LLC
Live Demo:https://alwahahygiene.ae/
Industry:Pest Control Services in UAE

Initial Challenges

When Alwaha Hygiene approached us in early 2021, their website had:

  • Zero organic traffic
  • No ranking on Google
  • 100% business driven by paid ads
  • Low visibility in search engines
  • No engagement from website visitors

Our SEO Strategy (Summary)

Phase 1: Keyword Planning
  • Started with 100 strategic keywords, segmented quarterly
  • Mix of high, medium, low volume, and LSI keywords
Phase 2: On-Page Optimization
  • Structured tags, optimized images and content
  • SEO-friendly URLs, CTAs, internal linking
  • Location-based service pages
Phase 3: Content Marketing
  • Regular blogs and service landing pages
  • Targeting niche and long-tail keywords
Phase 4: Link Building
  • White-hat backlinks from high-authority sites
  • Guest posts, citations, and directories
Phase 5: Technical SEO
  • Speed optimization, schema markup
  • Mobile responsiveness improvements
  • Core Web Vitals optimization

SEO & Business Growth Statistics (2021–2025)

MetricBefore SEO (2021)Current (2025)Growth
Organic Traffic~100 visits/month~4,500 visits/month (150/day)4400% increase
Lead Generation0 leads/day5-10 leads/dayUp to 9000% growth
Business from SEO0%80%+80% shift from Paid to SEO
Keywords Targeted100450+350% increase
Keywords Ranked in Top 50300+300+ new high-ranking terms
Team Size (Manpower)10 staff150+ staff1400% team expansion
Locations ServedOnly Abu DhabiAbu Dhabi, Dubai, Sharjah, Ajman, and more4X service area growth

Key Achievements

Massive Traffic Growth: From just ~100 monthly visits in 2021 to over 4,500+ monthly organic visits in 2024 — a 4400% increase.
Qualified Leads Surge: Lead generation skyrocketed from 0 to 5–10 leads per day, consistently contributing to the sales funnel.
Business Shifted to SEO: From relying 100% on paid ads, now 80% of the business is driven by organic traffic, significantly reducing marketing costs.
Keyword Expansion: Started with 100 keywords and now targeting 450+, with over 300 keywords ranked in the Top 5 on Google.
Manpower Growth: As a direct result of increased business, Al Waha expanded from a 10-member team to over 150 staff, a 1400% growth.
Geographical Expansion: Grew from serving only Abu Dhabi to covering Dubai, Sharjah, Ajman, and multiple other regions across the UAE.
This consistent growth demonstrates how focused SEO, when executed with long-term vision and white-hat techniques, can transform a local business into a regional market leader in the facility management sector.
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